Innovations that are effective tend to stick around. The wheel is a good example. It is an ancient invention that continues to play a major role in society, why? Because it works!
Advertising in the form of flyers/pamphlets, door hangers, coupons, magazine ads, brochures, and promotional products are in a similar category to the beloved wheel because they, too, work.
Even in our digital world, consumers still respond to print media. There really isn’t much debate as to if print advertising is effective or not. The question is, what makes it effective? A professionally designed ad can speak volumes for your company or message, but without certain insights you may just be wasting paper and ink.
Though your company name and branding will be included on any promotional material, it has been found that to be effective it should not be the prime focus. Frankly, potential customers first want to know, “What can you do for me?” and second, who you are. That said, a good Flyer or Ad for example should clearly convey what you do and what problems you can solve for the consumer. Once they realize you offer a solution to their problem, it is then that they become interested in your company name and branding, as well as how to contact you for further information. A “call to action” is another must have for any promotional advertising. When there is a “limited time only” offer or some sort of perk offered that requires action, consumer response is significantly better than when there is no such motivation.
Some of our offerings include:
Band Flyers, Event Flyers, Unique Pull Tab Flyers, Real Estate Flyers, Event Flyers for Concerts, Shows, Fundraisers, and more.