Simplicity can go a long way. You want your logo to convey a vision or a thought quickly. With just a glance, the viewer should be able to “get it”, get what your company is about, what you’re selling, what you offer. No one will take the extra time to “get” a logo that reads like a novel. This is not to say that a logo cannot have depth. If it does have depth, it must be two-fold. Simplicity first with depth second. It’s as simple as that!